Pastoral Resources

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

I do not regard advertising as entertainment or an art form, but as a medium of information.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Everyone tries to talk you out of going to college. The consensus being that people are just gonna forget about you, you know, and that's the way the business works.

Initially we both did a bit of everything towards making each game but as we began to hire people and the business grew we naturally went in different directions, and away from the coalface of development.

We will probably always be in business together.

On almost anything someone does in the computer business, you can go back in the literature and prove someone had done it earlier.

Our ultimate goal is to stay in business. We are not here with a specific plan. That's kind of how our entire career has evolved. We will figure things out as we go along.

We kinda look at this as the second or third chapter of our lives. After college, most people figure out what they want to do with their lives. But we already know what we want to do in the future and that is to continue to further our business goals.

This morning of the small snow I count the blessings, the leak in the faucet which makes of the sink time, the drop of the water on water.

The secret of business is to know something that nobody else knows.

To succeed in business it is necessary to make others see things as you see them.

The most important thing for small businesses is getting the economy back on its feet. That - the key driver of small business activity is demand for their product, and that is what we are trying to do, getting the economy back on its feet. That's far more important than other factors.

The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.

Advertising is the rattling of a stick inside a swill bucket.

You know, you don't work 30 something years in this business without knowing how to push yourself. So, I just kept pushing myself and pushing myself. The other thing that happens is when your hormones get out of whack your emotions come up.

If you want to rear financial blessings, you have to sow financially.

No praying, it spoils business.