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Smith's Bible Dictionary
Tar'tak. (prince of darkness). One of the gods, of the Avite or Avvite colonists of Samaria. 2 Kings 17:31. According to rabbinical tradition, Tartak is said to have been worshipped, under the form of an ass.
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Smith, William, Dr. Entry for 'Tartak'. Smith's Bible Dictionary. https://www.studylight.org/dictionaries/eng/sbd/t/tartak.html. 1901.